SENTYOURWAYVSHIPAGES
Most tradies already know hipages, so it is the first question a tradie asks about a Sent Your Way site. They sell different things: hipages sells one enquiry to several businesses, I send every enquiry to one business at an agreed price. Neither is right for every business.
Where the enquiry goes.
One homeowner, one enquiry. What happens next is the whole difference between the two models.
Your month, compared.
Pick a number of enquiries a month. The two figures show how the same month looks under each model.
Arithmetic on the number you chose and the published up-to-three rule · Not a prediction of how many enquiries either model produces
Use both?
Three honest questions. Answer them and the strip gives you a straight verdict, including the one most tradies land on.
The verdict appears here as you answer.
Shared or exclusive.
On hipages a single enquiry can go to up to three businesses, so a tradie is often competing for the job the moment it arrives. A Sent Your Way site sends every enquiry to one business for that trade and area, and names that business as its recommended local business. That is the main thing I sell.
Credits or a fixed number.
hipages plans include lead credits, and each lead costs a varying number of them, so the monthly cost of actual jobs moves around. Sent Your Way is a fixed $50 a week ex GST, about $217 a month, with nothing charged until you have seen the site and agreed a start date in writing. The industry calls this model rank and rent; I do not use that word because nothing is rented: the site, the domain and the referral service stay with me, and you pay for the enquiries they send you. A fixed number a tradie can put in the budget is a real advantage; so is not paying when the site goes quiet, which is why I also offer pay per genuine enquiry as one of the other ways to buy.
Volume and reach.
hipages is a national marketplace with millions of connections a year and its own brand pulling homeowners in. A single Sent Your Way site covers one trade in one area and depends on ranking in Google. For a tradie who wants as many enquiries as possible across a big area, hipages has the reach. For one who wants a steady, unshared flow in their own patch, a Sent Your Way site is the better fit.
Contracts.
hipages subscriptions start on an introductory term and then renew for twelve months, and the ACCC accepted an undertaking from hipages in 2023 over how its subscription terms were presented. ACCC media release. Sent Your Way has no lock-in: $50 a week ex GST, stop any time, because a no-lock-in offer is the honest one while a site is proving itself.
Who owns what.
Neither model gives the tradie the site. hipages owns its marketplace; the Sent Your Way site, its domain and the referral service stay with XYD PTY LTD trading as Sent Your Way, and auDA licensing rules mean they are never transferred to the business. The difference is that a tradie on a Sent Your Way site can see the exact site their work comes from, and can have their own built if the numbers justify it.
The honest answer.
Plenty of good tradies use both. hipages for reach, a Sent Your Way site for their own patch. What tradies pay for leads sets out the figures.
General information, not legal, tax or financial advice · Checked 2 November 2026