WHATLEADSCOST
Before you pay for leads, it is worth knowing what the market already charges a tradie for work. These are published and lodged figures, not guesses, retrieved on 30 October 2026. Prices change, so check each source before relying on it.
The published prices, side by side.
Every monthly figure on this page on one board. Hover or tab onto a bar for the source. The bases differ, so read the notes: most are ex GST, ServiceSeeking is including GST, and two are approximate as published.
What is an enquiry worth to you?
Two numbers only you know. Type them and the board shows the most a genuine enquiry can sensibly cost before it stops paying.
Uses your two numbers only · Ignores margin, time and travel, so use profit per job rather than revenue if you can · Not advice
hipages: a subscription with credits.
hipages publishes its plans: Starter $139, Advanced $249, Premium $449 and Platinum $649 a month ex GST, each with a bundle of lead credits and a postcode allowance. It is not pay per lead in the simple sense: each lead costs a varying number of credits, and the same lead can go to up to three businesses. hipages: membership costs.
Its ASX-lodged FY26 results give the average: subscription revenue per tradie of $2,475 a year, about $206 a month ex GST. That is what a typical subscribing tradie spends on that one platform.
ServiceSeeking: flat membership.
ServiceSeeking moved to a flat monthly membership with no per-lead charges, from $129 a month including GST for most members, with the price set by lead volume in the trade and area. ServiceSeeking: membership pricing.
Franchise systems: the top of the range.
Jim’s Group publishes the clearest per-lead fee in the country: a fixed fee of a little over $700 a month covering the franchise and advertising contribution, plus $9 to $18 per lead. That is the price of a brand, a system and a lead flow together. Jim’s Group FAQ.
Exclusive territories.
The closest product to what I sell is an exclusive territory: one tradie, one area, no sharing. whatsthedamage.com.au sells exactly that for $250 a month, with a pay-per-lead option from $25 a lead. whatsthedamage.com.au: for tradies.
What that means for pricing a site.
The observable band runs from about $117 to $700 a month for a lead channel, with $206 the average spend on the biggest platform. A Sent Your Way site sits inside that band at $50 a week ex GST, about $217 a month, and has to justify its place with what the tradie gets for the money: every enquiry, unshared, in a territory nobody else in your trade holds. The honest measure is each site’s own enquiry record, which is why nothing is charged until you have seen the site and agreed a start date in writing, and why you can stop any time.
General information, not legal, tax or financial advice · Checked 2 November 2026